The digital marketing crash course

About The Digital Marketing Crash Course<\/h2>\r\n

After completing this course, you will be able to plan, launch, and manage digital marketing campaigns from start to finish \u2014 from understanding your audience to running ads, creating content, and tracking performance. You will learn the core foundations of modern marketing, including branding, SEO, social media, paid ads, and conversion optimization.<\/p>\r\n\r\n\r\n

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Here\u2019s what you will learn in the course:<\/h2>\r\n

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  Understand the full digital marketing ecosystem<\/p>\r\n<\/li>\r\n \t

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  Learn how to build a marketing strategy from zero<\/p>\r\n<\/li>\r\n \t

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  Identify your target audience and customer journey<\/p>\r\n<\/li>\r\n \t

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  Learn SEO basics and how to rank on Google<\/p>\r\n<\/li>\r\n \t

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  Learn content marketing and how to create engaging posts<\/p>\r\n<\/li>\r\n \t

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  Learn social media marketing and growth techniques<\/p>\r\n<\/li>\r\n \t

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  Learn Google Ads fundamentals and campaign structure<\/p>\r\n<\/li>\r\n \t

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  Learn Meta (Facebook\/Instagram) Ads basics<\/p>\r\n<\/li>\r\n \t

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  Learn how to track results using Analytics and Pixels<\/p>\r\n<\/li>\r\n \t

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  Learn conversion optimization and landing page basics<\/p>\r\n<\/li>\r\n \t

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  Learn email marketing fundamentals<\/p>\r\n<\/li>\r\n \t

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  Learn remarketing and retargeting strategies<\/p>\r\n<\/li>\r\n \t

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  Learn how to measure KPIs and improve performance<\/p>\r\n<\/li>\r\n<\/ul>\r\n\r\n

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  What\u2019s covered in the Digital Marketing Crash Course?<\/h2>\r\n

  Module 1: Digital Marketing Foundations<\/h3>\r\n

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    What is digital marketing?<\/p>\r\n<\/li>\r\n \t

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    Online marketing channels overview<\/p>\r\n<\/li>\r\n \t

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    How businesses grow online<\/p>\r\n<\/li>\r\n \t

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    Marketing funnel and customer journey<\/p>\r\n<\/li>\r\n<\/ul>\r\n

    Module 2: Branding & Positioning<\/h3>\r\n

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      Brand identity<\/p>\r\n<\/li>\r\n \t

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      Messaging and unique value proposition<\/p>\r\n<\/li>\r\n \t

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      Building trust and credibility<\/p>\r\n<\/li>\r\n<\/ul>\r\n

      Module 3: Social Media Marketing<\/h3>\r\n

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        Content types and posting strategy<\/p>\r\n<\/li>\r\n \t

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        Engagement techniques<\/p>\r\n<\/li>\r\n \t

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        Growing pages organically<\/p>\r\n<\/li>\r\n \t

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        Social media planning<\/p>\r\n<\/li>\r\n<\/ul>\r\n

        Module 4: Content Marketing<\/h3>\r\n

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          How to create content that sells<\/p>\r\n<\/li>\r\n \t

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          Copywriting basics<\/p>\r\n<\/li>\r\n \t

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          Storytelling for brands<\/p>\r\n<\/li>\r\n \t

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          Content calendar creation<\/p>\r\n<\/li>\r\n<\/ul>\r\n

          Module 5: SEO (Search Engine Optimization)<\/h3>\r\n

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            How Google ranking works<\/p>\r\n<\/li>\r\n \t

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            Keyword research basics<\/p>\r\n<\/li>\r\n \t

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            On-page SEO<\/p>\r\n<\/li>\r\n \t

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            Technical SEO overview<\/p>\r\n<\/li>\r\n \t

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            Local SEO basics<\/p>\r\n<\/li>\r\n<\/ul>\r\n

            Module 6: Paid Advertising (Ads)<\/h3>\r\n

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              Introduction to paid ads<\/p>\r\n<\/li>\r\n \t

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              Google Ads overview<\/p>\r\n<\/li>\r\n \t

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              Meta Ads overview<\/p>\r\n<\/li>\r\n \t

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              Budgeting and targeting<\/p>\r\n<\/li>\r\n \t

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              A\/B testing ads<\/p>\r\n<\/li>\r\n<\/ul>\r\n

              Module 7: Conversion & Landing Pages<\/h3>\r\n

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                Landing page structure<\/p>\r\n<\/li>\r\n \t

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                CTA optimization<\/p>\r\n<\/li>\r\n \t

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                Common mistakes that reduce sales<\/p>\r\n<\/li>\r\n \t

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                Building high-converting pages<\/p>\r\n<\/li>\r\n<\/ul>\r\n

                Module 8: Tracking & Analytics<\/h3>\r\n

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                  Understanding KPIs<\/p>\r\n<\/li>\r\n \t

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                  Google Analytics basics<\/p>\r\n<\/li>\r\n \t

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                  Meta Pixel basics<\/p>\r\n<\/li>\r\n \t

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                  Conversion tracking<\/p>\r\n<\/li>\r\n \t

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                  Reading reports<\/p>\r\n<\/li>\r\n<\/ul>\r\n

                  Module 9: Remarketing & Retargeting<\/h3>\r\n

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                    What is remarketing?<\/p>\r\n<\/li>\r\n \t

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                    Audience building<\/p>\r\n<\/li>\r\n \t

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                    Retargeting strategies<\/p>\r\n<\/li>\r\n \t

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                    Best practices<\/p>\r\n<\/li>\r\n<\/ul>\r\n

                    Module 10: Email Marketing & Lead Generation<\/h3>\r\n

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                      Lead magnets<\/p>\r\n<\/li>\r\n \t

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                      Email funnels<\/p>\r\n<\/li>\r\n \t

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                      Email automation basics<\/p>\r\n<\/li>\r\n \t

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                      Growing your email list<\/p>\r\n<\/li>\r\n<\/ul>\r\n

                      Module 11: Marketing Plan & Execution<\/h3>\r\n

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                        Building a full digital marketing plan<\/p>\r\n<\/li>\r\n \t

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                        Budget planning<\/p>\r\n<\/li>\r\n \t

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                        Campaign scheduling<\/p>\r\n<\/li>\r\n \t

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                        Optimization workflow<\/p>\r\n<\/li>\r\n<\/ul>\r\n\r\n

                        ---

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                        What\u2019s included in the course?<\/h2>\r\n

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                          High-quality video lessons designed for fast learning<\/p>\r\n<\/li>\r\n \t

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                          Step-by-step walkthroughs with real examples<\/p>\r\n<\/li>\r\n \t

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                          Practical exercises to apply what you learn<\/p>\r\n<\/li>\r\n \t

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                          Quizzes to test your knowledge and reinforce learning<\/p>\r\n<\/li>\r\n \t

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                          Downloadable templates (strategy, content calendar, ad planning, etc.)<\/p>\r\n<\/li>\r\n \t

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                          Certificate of completion<\/p>\r\n<\/li>\r\n \t

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                          Full access so you can review lessons anytime<\/p>\r\n<\/li>\r\n \t

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                          Updates when the course content is refreshed<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/div>","short_description":"

                          Learn the essential skills of digital marketing and how to build campaigns that actually bring results. After completing this crash course, you will confidently understand the key marketing channels and how to use them to grow a business, generate leads, and increase sales. You will also learn how to create a complete marketing strategy and measure performance using real-world tools.<\/div>","sku":"","global_unique_id":"","price":"100","regular_price":"100","sale_price":"","date_on_sale_from":null,"date_on_sale_to":null,"total_sales":2,"tax_status":"taxable","tax_class":"","manage_stock":false,"stock_quantity":null,"stock_status":"instock","backorders":"no","low_stock_amount":"","sold_individually":false,"weight":"","length":"","width":"","height":"","upsell_ids":[],"cross_sell_ids":[],"parent_id":0,"reviews_allowed":true,"purchase_note":"","attributes":[],"default_attributes":[],"menu_order":0,"post_password":"","virtual":false,"downloadable":false,"category_ids":[15],"tag_ids":[54,53,55],"brand_ids":[],"shipping_class_id":0,"downloads":[],"image_id":"3993","gallery_image_ids":[],"download_limit":-1,"download_expiry":-1,"rating_counts":{"4":1},"average_rating":"4.00","review_count":1,"cogs_value":null,"meta_data":[{"id":1092,"key":"pweb_metabox","value":{"learnpd-userpanel":"1","video-preview-link":"https:\/\/atasharifi.com\/wp-content\/uploads\/2022\/11\/default.mp4","video-preview-cover":"https:\/\/atasharifi.com\/wp-content\/uploads\/2022\/12\/vscode.webp","students-course":"","progress-course":"40","prerequisite-course":["98","96","62"],"item-course":[{"item-text":"\u0645\u0627\u0645\u06c6\u0633\u062a\u0627\u06cc \u0641\u06ce\u0631\u06a9\u0627\u0631\u06cc","item-response":"\u0639\u06d5\u062a\u0627 \u0634\u06d5\u0631\u06cc\u0641\u06cc","item-icon":"fas fa-user-graduate"},{"item-text":"\u0632\u0645\u0627\u0646\u06cc \u0641\u06ce\u0631\u06a9\u0627\u0631\u06cc","item-response":"\u06a9\u0648\u0631\u062f\u06cc \/ \u0633\u06c6\u0631\u0627\u0646\u06cc","item-icon":"fas fa-language"},{"item-text":"\u0645\u0627\u0648\u06d5\u06cc \u0641\u06ce\u0631\u06a9\u0627\u0631\u06cc","item-response":"\u0662\u0665 \u06a9\u0627\u062a\u0698\u0645\u06ce\u0631 \u0648 \u0662\u0660 \u062e\u0648\u0644\u06d5\u06a9","item-icon":"far fa-clock"},{"item-text":"\u0634\u06ce\u0648\u0627\u0632\u06cc \u0648\u0627\u0646\u06d5\u0648\u062a\u0646","item-response":"\u0626\u06c6\u0646\u0644\u0627\u06cc\u0646 \/ \u062f\u0627\u0628\u06d5\u0632\u0627\u0646\u062f\u0646\u06cc","item-icon":"fas fa-chalkboard-teacher"}],"selected-items":["\u0645\u0627\u0645\u06c6\u0633\u062a\u0627\u06cc \u0641\u06ce\u0631\u06a9\u0627\u0631\u06cc","\u0632\u0645\u0627\u0646\u06cc \u0641\u06ce\u0631\u06a9\u0627\u0631\u06cc","\u0645\u0627\u0648\u06d5\u06cc \u0641\u06ce\u0631\u06a9\u0627\u0631\u06cc","\u0634\u06ce\u0648\u0627\u0632\u06cc \u0648\u0627\u0646\u06d5\u0648\u062a\u0646"],"pd-preview":"","pdsell-count":"","item-pd":""}},{"id":9988,"key":"chosen_product_cat","value":[15]},{"id":12370,"key":"_wp_page_template","value":"default"},{"id":31747,"key":"_rcp_woo_access_level_to_purchase","value":"0"},{"id":31748,"key":"_rcp_woo_access_level_to_view","value":"0"},{"id":63409,"key":"_elementor_page_assets","value":[]}]}