Google Analytics Course

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What's covered?<\/h2>\r\nModule 1: Fundamentals<\/strong>\r\n

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• Understand what metrics are telling you in Google Analytics.<\/li>\r\n \t
• Use a measurement plan to align reports with objectives.<\/li>\r\n \t
• The importance of applying context to your reports.<\/li>\r\n \t
• How Google Analytics can be used for analysis and optimization.<\/li>\r\n \t
• Collecting data and understanding events in GA4.<\/li>\r\n<\/ul>\r\n

  Module 2: Standard Reports<\/strong><\/p>\r\n\r\n

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  • Understand your audience, including who is visiting your website, the devices they're using, and how to report on demographics.<\/li>\r\n \t
  • Identify inbound marketing channels, including campaigns, referrals, social, organic, and paid traffic in your reports.<\/li>\r\n \t
  • Discover how people are engaging with your website, identify the content they're viewing, understand how people navigate pages and the actions they take.<\/li>\r\n \t
  • Report on conversions using key events to see if your website and marketing channels are achieving their full potential and identify opportunities for improvement.<\/li>\r\n<\/ul>\r\nModule 3: Campaigns<\/strong>\r\n
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    • Apply best practice tracking for all of your marketing activities.<\/li>\r\n \t
    • Analyse the performance of organic and paid marketing campaigns.<\/li>\r\n \t
    • Link Google Ads and Google Search Console with GA4 for in-depth reporting.<\/li>\r\n<\/ul>\r\nModule 4: Conversions<\/strong>\r\n
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      • Identify the conversions you should be tracking for your business.<\/li>\r\n \t
      • Configure key events to measure conversion actions on your website.<\/li>\r\n \t
      • Understand impacts on conversions.<\/li>\r\n \t
      • How attribution works in Google Analytics.<\/li>\r\n \t
      • Use ecommerce tracking to report and analyze purchases.<\/li>\r\n<\/ul>\r\n

        Module 5: Exploration Reports<\/strong><\/p>\r\n\r\n

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        • Creating exploration reports for custom needs.\r\n
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          • Free form report<\/li>\r\n \t
          • Funnel exploration report<\/li>\r\n \t
          • Path exploration report<\/li>\r\n \t
          • Segment overlap report<\/li>\r\n \t
          • User explorer report<\/li>\r\n \t
          • Cohort exploration report<\/li>\r\n \t
          • User lifetime report<\/li>\r\n<\/ul>\r\n<\/li>\r\n<\/ul>\r\n

            Module 6: Customization<\/strong><\/p>\r\n\r\n

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            • How to customize the standard reports and menu.<\/li>\r\n \t
            • Create custom insights to report on anomalies.<\/li>\r\n \t
            • Understand how metrics and dimensions work together.<\/li>\r\n \t
            • Create custom audiences to analyse users and their behavior.<\/li>\r\n \t
            • Creating custom dimensions and metrics.<\/li>\r\n<\/ul>\r\nModule 7: Advanced<\/strong>\r\n
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              • Best practices for setting up and configuring Google Analytics.<\/li>\r\n \t
              • Using the DebugView to view your testing data.<\/li>\r\n \t
              • Apply filters to exclude your own traffic from reports.<\/li>\r\n \t
              • Use Google Tag Manager to streamline your implementation.<\/li>\r\n \t
              • Upload custom data to Google Analytics.<\/li>\r\n \t
              • Track logged-in users across multiple devices.<\/li>\r\n<\/ul>\r\n

                What's included?<\/h2>\r\n

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                • HD video lessons<\/strong>\u00a0to build your knowledge and skills.<\/li>\r\n \t
                • Guided walk-throughs<\/strong>\u00a0with techniques and tips.<\/li>\r\n \t
                • Practical exercises<\/strong>\u00a0to apply your skills.<\/li>\r\n \t
                • Quizzes<\/strong>\u00a0to reinforce learnings and test your knowledge.<\/li>\r\n \t
                • Private discussion area<\/strong>\u00a0where you can ask questions.<\/li>\r\n \t
                • Course certificate<\/strong>\u00a0for completing the lessons and quizzes.<\/li>\r\n \t
                • No time limit<\/strong>\u00a0lets you review lessons whenever you need.<\/li>\r\n \t
                • Updates<\/strong>\u00a0when lessons in the course are refreshed.<\/li>\r\n<\/ul>\r\n

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