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About The Google Ads Course<\\\/h2>

After completing this course, you will be able to manage Google Ads campaigns right through to measuring performance and improving outcomes. You will learn the critical building blocks for running successful campaigns, including structuring your account, researching keywords and testing your ads.<\\\/p>

Here\\u2019s what you will learn in the course:<\\\/p>

• Learn the latest version of Google Ads<\\\/li>
• Best ways to create and structure campaigns<\\\/li>
• Navigate the Google Ads interface<\\\/li>
• How to enhance ads with assets<\\\/li>
• Identify opportunities to optimize campaigns<\\\/li>
• Research keywords and use keyword matching<\\\/li>
• Learn how to improve results using ad testing<\\\/li>
• Understand the options for tracking conversions<\\\/li><\\\/ul>

  \\u00a0<\\\/p>

  What\\u2019s covered in the Google Ads course?<\\\/h2>

  Module 1: Foundations<\\\/strong><\\\/p>

  • Introduction to Google Ads<\\\/li>
  • Features and benefits<\\\/li>
  • Where your ads appear<\\\/li>
  • Quality of your ads<\\\/li><\\\/ul>

    Module 2: Objectives<\\\/strong><\\\/p>

    • Defining objectives<\\\/li>
    • Account life cycle<\\\/li><\\\/ul>

      Module 3: Working with Keywords<\\\/strong><\\\/p>

      • Keyword research<\\\/li>
      • Additional tools<\\\/li>
      • Keyword match types<\\\/li><\\\/ul>

        Module 4: Creating Campaigns<\\\/strong><\\\/p>

        • Structuring campaigns<\\\/li>
        • Interface features<\\\/li>
        • Campaign setup<\\\/li>
        • Bidding strategies<\\\/li>
        • Performance Max campaigns<\\\/li><\\\/ul>

          Module 5: Working with ads<\\\/strong><\\\/p>

          • Search ads<\\\/li>
          • Editorial policies<\\\/li>
          • Effective ads<\\\/li>
          • Ad testing<\\\/li>
          • Assets (previously called 'ad extensions')<\\\/li><\\\/ul>

            Module 6: Targeting and Settings<\\\/strong><\\\/p>

            • Location targeting<\\\/li>
            • Language targeting<\\\/li>
            • Device targeting<\\\/li>
            • Ad rotation<\\\/li>
            • Privacy requirements<\\\/li><\\\/ul>

              Module 7: Optimization<\\\/strong><\\\/p>

              • Campaign experiments<\\\/li>
              • Ad experiments<\\\/li>
              • Introduction to optimization<\\\/li>
              • Optimization tips<\\\/li>
              • When to use automation<\\\/li><\\\/ul>

                Module 8: Conversions<\\\/strong><\\\/p>

                • Conversion tracking<\\\/li>
                • Linking Google Analytics<\\\/li>
                • Importing conversions from Google Analytics<\\\/li>
                • Reporting on performance<\\\/li>
                • Forecasting results<\\\/li><\\\/ul>

                  Module 9: Display and Remarketing<\\\/strong><\\\/p>

                  • Display targeting<\\\/li>
                  • Remarketing<\\\/li>
                  • Building audience lists<\\\/li>
                  • Targeting ads<\\\/li><\\\/ul>

                    Module 10: Landing Pages<\\\/strong><\\\/p>

                    • Optimizing landing pages<\\\/li><\\\/ul>

                      Module 11: Management<\\\/strong><\\\/p>

                      • Account access<\\\/li>
                      • Managing multiple accounts<\\\/li>
                      • Account organization<\\\/li><\\\/ul>

                        \\u00a0<\\\/p>

                        What\\u2019s included in the course?<\\\/h2>

                        • High-quality video lessons<\\\/strong>\\u00a0to build your knowledge and skills.<\\\/li>
                        • Guided walk-throughs<\\\/strong>\\u00a0with techniques and tips.<\\\/li>
                        • Practical exercises<\\\/strong>\\u00a0to apply your skills.<\\\/li>
                        • Quizzes<\\\/strong>\\u00a0to reinforce learnings and test your knowledge.<\\\/li>
                        • Private community<\\\/strong>\\u00a0where you can ask questions.<\\\/li>
                        • Course certificate<\\\/strong>\\u00a0for completing the lessons and quizzes.<\\\/li>
                        • Full access<\\\/strong>\\u00a0lets you review lessons whenever you need.<\\\/li>
                        • Updates<\\\/strong>\\u00a0when lessons in the course are refreshed.<\\\/li><\\\/ul>\"},\"elements\":[],\"widgetType\":\"text-editor\"}],\"isInner\":false}],\"isInner\":false}]"},{"id":57782,"key":"_happyaddons_elements_cache","value":[]},{"id":61518,"key":"_elementor_controls_usage","value":{"text-editor":{"count":1,"control_percent":0,"controls":{"content":{"section_editor":{"editor":1}}}},"column":{"count":1,"control_percent":0,"controls":[]},"section":{"count":1,"control_percent":0,"controls":[]}}},{"id":74569,"key":"_elementor_page_assets","value":{"scripts":["elementor-frontend"]}},{"id":74570,"key":"_elementor_css","value":{"time":1780400444,"fonts":[],"icons":[],"dynamic_elements_ids":[],"status":"empty","0":"","css":""}},{"id":74571,"key":"_elementor_element_cache","value":"{\"timeout\":1782288063,\"value\":{\"content\":\"\\t\\t
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