E-commerce Marketing Course

About The E-commerce Marketing Course<\/h2>\r\n

After completing this course, you will be able to market an e-commerce store using a full-funnel strategy \u2014 from awareness and traffic generation to conversion optimization and retention. You will learn the most important building blocks for successful e-commerce growth, including product positioning, store optimization, paid ads, retargeting, email marketing, and performance tracking.<\/p>\r\n

This course is designed for store owners, marketers, freelancers, and anyone who wants to grow an online shop using modern digital marketing techniques.<\/p>\r\n\r\n\r\n

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Here\u2019s what you will learn in the course:<\/h2>\r\n

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  Understand the full e-commerce marketing funnel<\/p>\r\n<\/li>\r\n \t

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  Learn how to position products and build trust<\/p>\r\n<\/li>\r\n \t

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  Learn how to optimize product pages for conversions<\/p>\r\n<\/li>\r\n \t

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  Learn how to increase average order value (AOV)<\/p>\r\n<\/li>\r\n \t

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  Learn customer acquisition strategies for e-commerce<\/p>\r\n<\/li>\r\n \t

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  Learn how to run Google Ads for online stores<\/p>\r\n<\/li>\r\n \t

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  Learn Meta (Facebook\/Instagram) Ads for e-commerce<\/p>\r\n<\/li>\r\n \t

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  Learn how retargeting works and how to set it up<\/p>\r\n<\/li>\r\n \t

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  Learn email marketing for e-commerce (abandoned cart, follow-ups, etc.)<\/p>\r\n<\/li>\r\n \t

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  Learn how to track sales and performance using analytics<\/p>\r\n<\/li>\r\n \t

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  Learn how to improve results with testing and optimization<\/p>\r\n<\/li>\r\n \t

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  Learn how to scale campaigns and grow profitably<\/p>\r\n<\/li>\r\n<\/ul>\r\n\r\n

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  What\u2019s covered in the E-commerce Marketing course?<\/h2>\r\n

  Module 1: Foundations of E-commerce Marketing<\/h3>\r\n

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    What makes e-commerce different from normal marketing<\/p>\r\n<\/li>\r\n \t

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    Understanding e-commerce customers<\/p>\r\n<\/li>\r\n \t

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    Funnels for online stores<\/p>\r\n<\/li>\r\n \t

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    Key metrics (AOV, ROAS, CAC, LTV)<\/p>\r\n<\/li>\r\n<\/ul>\r\n

    Module 2: Store & Product Optimization<\/h3>\r\n

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      Optimizing the homepage for sales<\/p>\r\n<\/li>\r\n \t

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      Product page structure<\/p>\r\n<\/li>\r\n \t

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      Writing product descriptions that sell<\/p>\r\n<\/li>\r\n \t

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      Product photography basics<\/p>\r\n<\/li>\r\n \t

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      Pricing psychology and trust-building<\/p>\r\n<\/li>\r\n<\/ul>\r\n

      Module 3: Branding & Customer Trust<\/h3>\r\n

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        Building a brand people remember<\/p>\r\n<\/li>\r\n \t

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        Trust signals (reviews, shipping, returns, payment options)<\/p>\r\n<\/li>\r\n \t

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        Social proof and credibility<\/p>\r\n<\/li>\r\n \t

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        Creating a consistent brand experience<\/p>\r\n<\/li>\r\n<\/ul>\r\n

        Module 4: Traffic & Acquisition Strategies<\/h3>\r\n

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          Organic traffic sources<\/p>\r\n<\/li>\r\n \t

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          Paid traffic sources<\/p>\r\n<\/li>\r\n \t

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          Choosing the best channels for your store<\/p>\r\n<\/li>\r\n \t

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          Budget planning and campaign priorities<\/p>\r\n<\/li>\r\n<\/ul>\r\n

          Module 5: Google Ads for E-commerce<\/h3>\r\n

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            Search campaigns for product sales<\/p>\r\n<\/li>\r\n \t

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            Shopping & Performance Max overview<\/p>\r\n<\/li>\r\n \t

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            Keyword strategy for products<\/p>\r\n<\/li>\r\n \t

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            Tracking purchases and optimizing results<\/p>\r\n<\/li>\r\n<\/ul>\r\n

            Module 6: Meta Ads for E-commerce<\/h3>\r\n

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              Campaign objectives and structure<\/p>\r\n<\/li>\r\n \t

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              Targeting and audiences<\/p>\r\n<\/li>\r\n \t

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              Creatives that convert (images, videos, UGC)<\/p>\r\n<\/li>\r\n \t

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              Scaling strategies<\/p>\r\n<\/li>\r\n<\/ul>\r\n

              Module 7: Retargeting & Remarketing<\/h3>\r\n

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                Retargeting basics<\/p>\r\n<\/li>\r\n \t

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                Dynamic product ads<\/p>\r\n<\/li>\r\n \t

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                Building custom audiences<\/p>\r\n<\/li>\r\n \t

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                Best retargeting strategies for online shops<\/p>\r\n<\/li>\r\n<\/ul>\r\n

                Module 8: Email Marketing & Customer Retention<\/h3>\r\n

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                  Building an email list<\/p>\r\n<\/li>\r\n \t

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                  Welcome sequences<\/p>\r\n<\/li>\r\n \t

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                  Abandoned cart campaigns<\/p>\r\n<\/li>\r\n \t

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                  Post-purchase follow-ups<\/p>\r\n<\/li>\r\n \t

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                  Repeat purchase strategies<\/p>\r\n<\/li>\r\n<\/ul>\r\n

                  Module 9: Conversion Rate Optimization (CRO)<\/h3>\r\n

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                    Optimizing checkout flow<\/p>\r\n<\/li>\r\n \t

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                    Improving conversion rates<\/p>\r\n<\/li>\r\n \t

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                    A\/B testing basics<\/p>\r\n<\/li>\r\n \t

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                    Reducing cart abandonment<\/p>\r\n<\/li>\r\n<\/ul>\r\n

                    Module 10: Analytics & Performance Tracking<\/h3>\r\n

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                      Tracking e-commerce events<\/p>\r\n<\/li>\r\n \t

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                      Understanding reports and dashboards<\/p>\r\n<\/li>\r\n \t

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                      Measuring ROAS and profitability<\/p>\r\n<\/li>\r\n \t

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                      Finding bottlenecks in the funnel<\/p>\r\n<\/li>\r\n<\/ul>\r\n

                      Module 11: Scaling & Growth Strategy<\/h3>\r\n

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                        When and how to scale campaigns<\/p>\r\n<\/li>\r\n \t

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                        Expanding product catalog strategy<\/p>\r\n<\/li>\r\n \t

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                        Seasonal campaigns and promotions<\/p>\r\n<\/li>\r\n \t

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                        Building long-term growth plans<\/p>\r\n<\/li>\r\n<\/ul>\r\n\r\n

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                        What\u2019s included in the course?<\/h2>\r\n

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                          High-quality video lessons with practical examples<\/p>\r\n<\/li>\r\n \t

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                          Step-by-step walkthroughs for real e-commerce strategies<\/p>\r\n<\/li>\r\n \t

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                          Practical exercises to apply what you learn<\/p>\r\n<\/li>\r\n \t

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                          Quizzes to reinforce learning and test your knowledge<\/p>\r\n<\/li>\r\n \t

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                          Downloadable templates (ad planning, product page checklist, email flows, etc.)<\/p>\r\n<\/li>\r\n \t

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                          Certificate of completion<\/p>\r\n<\/li>\r\n \t

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                          Full access so you can review lessons anytime<\/p>\r\n<\/li>\r\n \t

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                          Updates when course content is refreshed<\/p>\r\n<\/li>\r\n<\/ul>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/div>\r\n<\/section>","short_description":"Learn how to market online stores and increase sales using proven e-commerce strategies. In this course, you will learn how to attract the right customers, optimize product pages, run high-performing campaigns, and build a complete system for scaling your store profitably. After completing this course, you will be confident planning and executing e-commerce marketing from start to finish.","sku":"","global_unique_id":"","price":"100","regular_price":"100","sale_price":"","date_on_sale_from":null,"date_on_sale_to":null,"total_sales":0,"tax_status":"taxable","tax_class":"","manage_stock":false,"stock_quantity":null,"stock_status":"instock","backorders":"no","low_stock_amount":"","sold_individually":false,"weight":"","length":"","width":"","height":"","upsell_ids":[],"cross_sell_ids":[],"parent_id":0,"reviews_allowed":true,"purchase_note":"","attributes":{"%d8%b1%d9%86%da%af":{}},"default_attributes":[],"menu_order":0,"post_password":"","virtual":true,"downloadable":true,"category_ids":[15],"tag_ids":[40,41,39,38,42],"brand_ids":[],"shipping_class_id":0,"downloads":[],"image_id":"3990","gallery_image_ids":[],"download_limit":-1,"download_expiry":-1,"rating_counts":[],"average_rating":"0","review_count":0,"cogs_value":null,"meta_data":[{"id":965,"key":"pweb_metabox","value":{"learnpd-userpanel":"1","video-preview-link":"https:\/\/atasharifi.com\/wp-content\/uploads\/2022\/11\/default.mp4","video-preview-cover":"https:\/\/atasharifi.com\/wp-content\/uploads\/2022\/11\/securitynetwork.webp","students-course":"","progress-course":"30","prerequisite-course":["62"],"item-course":[{"item-text":"\u0645\u0627\u0645\u06c6\u0633\u062a\u0627\u06cc \u0641\u06ce\u0631\u06a9\u0627\u0631\u06cc","item-response":"\u0639\u06d5\u062a\u0627 \u0634\u06d5\u0631\u06cc\u0641\u06cc","item-icon":"fas fa-chalkboard-teacher"},{"item-text":"\u0632\u0645\u0627\u0646\u06cc \u0641\u06ce\u0631\u06a9\u0627\u0631\u06cc","item-response":"\u06a9\u0648\u0631\u062f\u06cc \/ \u0633\u06c6\u0631\u0627\u0646\u06cc","item-icon":"fas fa-language"},{"item-text":"\u0645\u0627\u0648\u06d5\u06cc \u0641\u06ce\u0631\u06a9\u0627\u0631\u06cc","item-response":"\u0662\u0665 \u06a9\u0627\u062a\u0698\u0645\u06ce\u0631 \u0648 \u0662\u0660 \u062e\u0648\u0644\u06d5\u06a9","item-icon":"far fa-clock"},{"item-text":"\u0634\u06ce\u0648\u0627\u0632\u06cc \u0648\u0627\u0646\u06d5\u0648\u062a\u0646","item-response":"\u0626\u06c6\u0646\u0644\u0627\u06cc\u0646 \/ \u062f\u0627\u0628\u06d5\u0632\u0627\u0646\u062f\u0646\u06cc","item-icon":"far fa-closed-captioning"}],"selected-items":["\u0645\u0627\u0645\u06c6\u0633\u062a\u0627\u06cc \u0641\u06ce\u0631\u06a9\u0627\u0631\u06cc","\u0632\u0645\u0627\u0646\u06cc \u0641\u06ce\u0631\u06a9\u0627\u0631\u06cc","\u0645\u0627\u0648\u06d5\u06cc \u0641\u06ce\u0631\u06a9\u0627\u0631\u06cc","\u0634\u06ce\u0648\u0627\u0632\u06cc \u0648\u0627\u0646\u06d5\u0648\u062a\u0646"],"pd-preview":"","pdsell-count":"","item-pd":""}},{"id":9989,"key":"chosen_product_cat","value":[15]},{"id":21016,"key":"_wp_page_template","value":"default"},{"id":31715,"key":"_rcp_woo_access_level_to_purchase","value":"0"},{"id":31716,"key":"_rcp_woo_access_level_to_view","value":"0"},{"id":63415,"key":"_elementor_page_assets","value":[]}]}