Configuring GA4 to collect meaningful and accurate data.<\\\/li><\\\/ul>\\u00a0<\\\/h2>What's covered?<\\\/h2>
Module 1: Fundamentals<\\\/strong><\\\/p>- Understand what metrics are telling you in Google Analytics.<\\\/li>
- Use a measurement plan to align reports with objectives.<\\\/li>
- The importance of applying context to your reports.<\\\/li>
- How Google Analytics can be used for analysis and optimization.<\\\/li>
- Collecting data and understanding events in GA4.<\\\/li><\\\/ul>
Module 2: Standard Reports<\\\/strong><\\\/p>- Understand your audience, including who is visiting your website, the devices they're using, and how to report on demographics.<\\\/li>
- Identify inbound marketing channels, including campaigns, referrals, social, organic, and paid traffic in your reports.<\\\/li>
- Discover how people are engaging with your website, identify the content they're viewing, understand how people navigate pages and the actions they take.<\\\/li>
- Report on conversions using key events to see if your website and marketing channels are achieving their full potential and identify opportunities for improvement.<\\\/li><\\\/ul>
Module 3: Campaigns<\\\/strong><\\\/p>- Apply best practice tracking for all of your marketing activities.<\\\/li>
- Analyse the performance of organic and paid marketing campaigns.<\\\/li>
- Link Google Ads and Google Search Console with GA4 for in-depth reporting.<\\\/li><\\\/ul>
Module 4: Conversions<\\\/strong><\\\/p>- Identify the conversions you should be tracking for your business.<\\\/li>
- Configure key events to measure conversion actions on your website.<\\\/li>
- Understand impacts on conversions.<\\\/li>
- How attribution works in Google Analytics.<\\\/li>
- Use ecommerce tracking to report and analyze purchases.<\\\/li><\\\/ul>
Module 5: Exploration Reports<\\\/strong><\\\/p>- Creating exploration reports for custom needs.
- Free form report<\\\/li>
- Funnel exploration report<\\\/li>
- Path exploration report<\\\/li>
- Segment overlap report<\\\/li>
- User explorer report<\\\/li>
- Cohort exploration report<\\\/li>
- User lifetime report<\\\/li><\\\/ul><\\\/li><\\\/ul>
Module 6: Customization<\\\/strong><\\\/p>- How to customize the standard reports and menu.<\\\/li>
- Create custom insights to report on anomalies.<\\\/li>
- Understand how metrics and dimensions work together.<\\\/li>
- Create custom audiences to analyse users and their behavior.<\\\/li>
- Creating custom dimensions and metrics.<\\\/li><\\\/ul>
Module 7: Advanced<\\\/strong><\\\/p>- Best practices for setting up and configuring Google Analytics.<\\\/li>
- Using the DebugView to view your testing data.<\\\/li>
- Apply filters to exclude your own traffic from reports.<\\\/li>
- Use Google Tag Manager to streamline your implementation.<\\\/li>
- Upload custom data to Google Analytics.<\\\/li>
- Track logged-in users across multiple devices.<\\\/li><\\\/ul>
\\u00a0<\\\/p>
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- Guided walk-throughs<\\\/strong>\\u00a0with techniques and tips.<\\\/li>
- Practical exercises<\\\/strong>\\u00a0to apply your skills.<\\\/li>
- Quizzes<\\\/strong>\\u00a0to reinforce learnings and test your knowledge.<\\\/li>
- Private discussion area<\\\/strong>\\u00a0where you can ask questions.<\\\/li>
- Course certificate<\\\/strong>\\u00a0for completing the lessons and quizzes.<\\\/li>
- No time limit<\\\/strong>\\u00a0lets you review lessons whenever you need.<\\\/li>
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This course is designed to accommodate both beginners and those with existing GA4 knowledge. There are no specific requirements to join the course.<\\\/p>\",\"_id\":\"add1fad\"},{\"tab_title\":\"When does the course start?\",\"tab_content\":\"
You can start the course whenever you\\u2019re ready. All of the lessons, quizzes and exercises are available today, and you can take them at your own pace.<\\\/p>\",\"_id\":\"d1955ab\"},{\"_id\":\"0a824cd\",\"tab_title\":\"Does the course focus on websites, apps or both?\",\"tab_content\":\"
This course is 100% focused on websites.<\\\/p>\"},{\"_id\":\"914ea18\",\"tab_title\":\"Will the course help me with Google's certification?\",\"tab_content\":\"
You will focus on practical, real-world skills, but the course does cover knowledge needed for the Google Analytics certification. We've had plenty of students complete this course and pass Google's certification exam.<\\\/p>\"},{\"_id\":\"d058df2\",\"tab_title\":\"How long do I have access to the course?\",\"tab_content\":\"
There is no time limit, so you can take the lessons at any time. You can rewatch lessons whenever you like and any lesson updates are included.<\\\/p>\"},{\"_id\":\"e054a2b\",\"tab_title\":\"Do you need your own website for the practical exercises?\",\"tab_content\":\"
No, having your own website is not required for the practical exercises in this course. However, if you have a business or personal site, you are welcome to use it to complete the exercises and follow along in your own Google Analytics reports when taking the lessons.<\\\/p>\"},{\"_id\":\"e8131d3\",\"tab_title\":\"Will I receive a certificate?\",\"tab_content\":\"
Yes, once you\\u2019ve completed all of the lessons and your final course assignment is approved you will earn your course certificate.<\\\/p>\"}]},\"elements\":[],\"widgetType\":\"accordion\"}],\"isInner\":false}],\"isInner\":false}]"},{"id":17804,"key":"_elementor_version","value":"3.28.4"},{"id":17805,"key":"_elementor_pro_version","value":"3.28.3"},{"id":31739,"key":"_rcp_woo_access_level_to_purchase","value":"0"},{"id":31740,"key":"_rcp_woo_access_level_to_view","value":"0"},{"id":55591,"key":"_happyaddons_elements_cache","value":[]},{"id":61526,"key":"_elementor_controls_usage","value":{"text-editor":{"count":1,"control_percent":0,"controls":{"content":{"section_editor":{"editor":1}},"style":{"section_style":{"typography_typography":1,"typography_line_height":1}}}},"column":{"count":3,"control_percent":0,"controls":{"layout":{"layout":{"_inline_size":2}}}},"section":{"count":3,"control_percent":0,"controls":{"style":{"section_typo":{"text_align":1}},"advanced":{"section_advanced":{"_element_id":1}}}},"pweb_lesson":{"count":3,"control_percent":1,"controls":{"content":{"lessons_section":{"lessons_list":3},"part_section":{"lessons-part-title":3,"lessons-part-icon":3,"lessons-part-subtitle":3}}}},"heading":{"count":1,"control_percent":0,"controls":{"content":{"section_title":{"title":1}}}},"accordion":{"count":1,"control_percent":0,"controls":{"content":{"section_title":{"tabs":1}}}}}},{"id":72725,"key":"_elementor_page_assets","value":{"scripts":["elementor-frontend"],"styles":["widget-heading","widget-accordion"]}},{"id":72726,"key":"_elementor_css","value":{"time":1773838880,"fonts":[],"icons":{"0":"fa-brands","1":"fa-regular","12":"fa-solid"},"dynamic_elements_ids":[],"status":"file","0":""}}]}
