International Brand · Performance Marketing · Digital Strategy
Ronix
Ronix is an international power-tools brand producing professional
tools such as drills, grinders, and other industrial equipment.
I worked as a strategic consultant across website strategy,
campaign planning, performance marketing, campaign optimization,
digital roadmaps, and international growth.
The operation covered more than 12 languages and markets,
including English, German, Arabic, Persian, Spanish, Portuguese,
and other regional languages.
The company operated large-scale social-media campaigns across
platforms including Facebook and Instagram, with reported annual
social advertising expenditure reaching approximately
$24 million.
The wider digital organization included approximately
300 personnel across marketing, content,
website, social media, and related digital functions.
I helped define the digital roadmap and provided performance
marketing strategy while also supporting international distributor,
supplier, and market-development initiatives.
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